I opened up the Seattle P.I. this morning and was browsing through the chilling tales of flood rescue, landslides, IEDs, and the like, when I turned the page and WHAMMO! a full two-page spread advert from DeWars whiskey celebrating the day Prohibition was repealed, with red, white, and blue coloring, huge headlines, pictures from the 20's of revelers holding a flappergirl aloft with a bottle in her hand, suggesting rituals appropriate for celebrating Repeal Day, the end of Prohibition, Dec. 5, 1933.
Now I'm not a complete prude about alcohol and I think Prohibition was a foolish mistake, but this ad repels me and I have to wonder about the mentality that thinks "We're All Winners" because the law was repealed. Hmmm. Freedom is definitely better than non-freedom, but I have to wonder how that slogan plays with people for whom alcohol is a death sentence. They know, if they've been sober for awhile, that they had the freedom to be drunks, dead drunks, in fact, and that was actually not so freeing. They were trapped, not freed, by whiskey.
I know I sound like Carrie Nation here and I'm sorry about that. It's probably the leftover influence of my glory days after winning the poster contest for the WCTU back in the Athena years. The only thing I could draw worth a darn was the head of a horse, so my poster had a gigantic horsehead on it (before the Godfather made it yucky) with the words, "use a little horse sense, horses don't drink alcohol". It went over big in Athena, at least with the WCTU (Women's Christian Temperance Union) mamas, of whom my mama was one.
I have a love-hate relationship with alcohol. It's fun to have a margarita or gin and tonic or other drink with friends, refreshing to have a beer or glass of wine with dinner. One drink does me; I have a very soft head. I am a cheap date in that regard. But having seen first-hand the ravages of too much alcohol on relationships, children, ethics, and health, I am inclined to advocate strict moderation, not over-the-top drinking behavior, which is what this ad implies is the way to go.
Just don't call me Carrie.